honesty – creative / director, 2020-2022
comms concept / integrated campaigns
Client: doktor.se
100-wattaren SHORTLIST – Most effective campaign 2020
Starting point: In 2020 Doktor.se had quite a few competitors, a bunch of them even had very similar names. Our mission was to distinguish Doktor.se from the other actors, make them memorable and build a top-of-mind position. The concept was based around the most distinguishable aspect of the brand – the dot. Since we’re actually the only one with one of those.
Continuation: We created three 360 campaigns focused around this intensely petrol green dot. A visual representation in the form of a dot-pattern became our backdrop for most everything. The first campaign was nominated as Sweden’s most effective consumer campaign 2020 in 100-wattaren. Personally I was involved in the strategic foundation of the communication concept, the ideation and execution of campaign material and as director of the entire production throughout the partnership.
Campaign 1 – 2020
Campaign 2 – 2021
Campaign 3 – 2021