ONE SHOW YOUNG ONES 2017
STUDENT CASE
Brief: One Show student competition 2017. The mission was to bring two parties together in partnership to create peace (through greater equality, social justice or improvements in health and education).
Solution: In the US, exploitative child labor is still legal. Children as young as twelve work on American tobacco farms, where they are exposed to nicotine, toxic pesticides and even known neurotoxins. Human Rights Watch call them Tobacco's hidden children.
Human Rights Watch together with Whole Foods – a supermarket chain that fight for a fair and just agriculture – introduces tobacco seeds on the store shelves. Called ‘Tobacco for children’, the seeds let you grow your own tobacco – and send an important message to the legislators and representatives of America.
