HONESTY – creative / director, 2020-2022
Comms Concept / integrated campaigns
Client: LYKO
Starting point: At the beginning of 2020 we launched the concept: YOUR BEAUTY PLAYGROUND. The idea was refreshingly straight forward – that beauty should be fun. We used powerful and simple design assets to easily identify sender paired with playful executions to build emotion.
Continuation: Through eight 360 campaigns we evolved the concept while still keeping true to its core. The LYKO campaigns are among the most effective ever measured by NEPA Sweden. I was creative lead throughout the partnership and directed most of our productions.
Campaign 1 – Launch
Campaign 3 – A Paper World
Campaign 5 – A Dream World
