ANR BBDO – ART DIRECTOR, 2018
DIGITAL CAMPAIGN
CLIENT: COMVIQ
Brief: For Comviqs (price fighter telecom) fall campaign 2018 the message was simple; we love cheap data.
Solution: What better way to express love than through poetry? Karim and Christer, Comviqs loved characters became poets for a quarter.
We wanted to bring the characters closer to everyday people, to give them the feeling that Karim and Christer actually ran around Stockholm, filming each other while they yelled their poetry to anyone who would listen, or not listen. We shot everything with a handheld phone in selfie-mode and blurred all the faces except Karim and Christer, everything to give it a real feeling. Then we played around with the graphics to mimic the yelling. The result was 6 social spots mainly for Instagram.